Research

Journal Publications:

Topaloglu, Omer and Omer N. Gokalp (2018), “How brand concept affects consumer response to product recalls: a longitudinal study in the U.S. auto industry,” Journal of Business Research.

Topaloglu, Omer, Robert E. McDonald, and Shelby D. Hunt (2018), “The Theoretical Foundation of Nonprofit Competition: A Resource-Advantage Theory Approach,” Journal of Nonprofit & Public Sector Marketing.

Topaloglu, Omer and Yusuf Erkaya (2018), “Nobody understands me! The need for empathy: exploring the mindset of consumers with medical problems,” International Journal of Healthcare and Pharmaceutical Marketing.

Topaloglu, Omer, Mayukh Dass, and Piyush Kumar (2017), “Does who we are affect what we say and when? Investigating the impact of activity and connectivity on microbloggers’ responses to new products,” Journal of Business Research.

Topaloglu, Omer and David E. Fleming (2017), “Under-Promising and Over-Delivering: Pleasing the Customer or Strategic Blunder?Journal of Services Marketing.

Kumar, Piyush, Mayukh Dass, and Omer Topaloglu (2014), “Understanding the Drivers of Job Satisfaction of Frontline Service Employees: Learning From “Lost” Employees,” Journal of Service Research, November, 1-14. (Lead Article)

Elmuti, Dean and Omer Topaloglu (2013), “ERP Systems to the Rescue: Technology Could Serve Medical Community Well,” Industrial Management, 55(6), 15-19.

Kumar, Piyush, Mayukh Dass, and Omer Topaloglu (2011), “Exploring Satisfaction in Business-to-Business Services: A Path-Analytic Approach,” Services Business, 5, 13-27.

Dass, Mayukh, Piyush Kumar, Shyam Kapur, and Omer Topaloglu (2011), “An Agent-based System for Analyzing Microblog Dynamics,” International Journal of Computational Intelligence Research, 7, 143-158.

Press Coverage: “Website Could Be Future of Market Research” by Nicole Garza, Fox News, February 7, 2011.

Under Review:

Topaloglu, Omer, Piyush Kumar, and Mayukh Dass, “The Differential Reach of Brands with Basic and Subordinate Category-Based Concepts.” Journal of Marketing. Manuscript is under 1st round of review.

Topaloglu, Omer and Mayukh Dass, “The Impact of Online Review Content and Linguistic Style Matching on New Product Sales: The Moderating Role of Review Helpfulness,” Decision Sciences. Manuscript is under 1st round of review.

Works in Progress:

Topaloglu, Omer, Piyush Kumar, and Mayukh Dass, “Satisfaction-Intent Gap” Manuscript currently crafted for submission to Journal of Service Research.

Topaloglu, Omer, Yusuf Erkaya, and Furkan Gur, “Nobody Understands Me! The Need for Empathy in Services: Exploring the Mind-Set of Consumers with Medical Problems” Manuscript currently crafted for submission to International Journal of Pharmaceutical and Healthcare Marketing.

 Conference Proceedings:

Topaloglu, Omer and Yusuf Oc, “The Role of Social Media in After-Sales Services” in 2016 National Conference in Sales Management (NCSM), Milwaukee, WI, March 22-25.

Topaloglu, Omer and Etka Topaloglu, “The Drivers of Success in Developing Business Sustainability Standards: Evidence from the LEED Certification of the USGBC” in 2016, the 14th SGBED International Conference, Montclair, NJ, June 21-24.

Topaloglu, Omer, “Nobody Understands Me! The Need for Empathy in Services: Exploring the Mind-Set of Consumers with Medical Problems” in 2016 Marketing Management Association Spring Conference, Chicago, IL, April 13-15.

Topaloglu, Omer, Mayukh Dass, and Piyush Kumar, “The Impact of Customer Characteristics and Adoption Process on Electronic Word-of-Mouth in Microblogs.” In 2015 INFORMS Marketing Science Conference, Johns Hopkins University, Baltimore, MD, June 18-20, 2015

Topaloglu, Omer and Robert E. McDonald, “Understanding the Competitive Environment of Nonprofit Organizations: A Resource-Advantage Theory Approach.” In 2014 Association of Marketing Theory and Practice Conference, Hilton Head, SC, March 27-29, 2014.

Topaloglu, Omer, Ashish Sood, and Mayukh Dass, “An Investigation on the Effects of Helpfulness of Customer Reviews: A Case of Movie Industry,” In 2012 INFORMS Marketing Science Conference, Boston University, Boston, MA, June 7-9, 2012.

Topaloglu, Omer, Mayukh Dass, Piyush Kumar, and Dennis Arnett, “The Impact of Company Announcements on the Evolution of Electronic Word-of-Mouth,” In 2011 INFORMS Marketing Science Conference, Rice University, Houston, TX, June 9-12, 2011.

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